I was really excited when I saw that this ad campaign had come out since Boy. By Band of Outsiders is one of my favorite brand. However, they seriously disappointed me the vintage type photos are a good idea, but their execution fell short of expectations. They don't really showcase the clothes and it just doesn't draw my attention. I am glad that they used a vintage camera instead of cutting corners, but the quality of the pictures is greatly compromised because they tried to do long distance shots, but they are just not clear enough for a modern day campaign.